Customer engagement is being revolutionized by new tools and methodologies in social media.

If you’re struggling to makes sense of the possibilities and threats in the social media space as well as the many monitoring tools, this webinar will provide the much needed direction.

It takes place on Tuesday October 6 at 14:00 CET (Paris/Berlin) - that is 13:00 London time, 16:00 Moscow time, 8 am New York time

It will help you understand:
- Which objectives to consider when defining your social media monitoring (SMM) strategy
- What types of tools are available
- How to make sense of the data that is gathered
- The ROI and benefits of social media monitoring

Real-world examples from companies like Domino’s Pizza and Tropicana will demonstrate how they apply Social media monitoring to grow their business and avoid disasters.

Why attend?
Online consumer conversations offer companies the opportunity to realize increased customer satisfaction & loyalty, shortened sales & product development cycles, expanded markets, competitive insight & more.

By participating you will gain an understanding of the potential that social media monitoring offers and how to build a strong foundation from which you can start applying it in your own organization.

Presented by Connie Bensen, Community Strategist at Alterian.
Connie Bensen is a leading authority on cultivating online communities and contributes to best practices for this emerging role. She also provides mentorship and inspires others to pursue this new career. Connie is the Community Strategist at Techrigy, an Alterian Company.

She is also a 2009 Fellow with the Society of New Communications Research and speaks at leading social media conferences.

Connie blogs at CommunityStrategist.com, & Techrigy.com. She has previously worked with Network Solutions, Inc and ACD Systems. Prior to joining ACD Systems, Connie spent 9 years on the brick and mortar side of community building in public library administration, marketing & PR.

The free marketing web seminar on October 6, 2009 is moderated by Michael Leander - a recognized direct and interactive marketing authority.